Form 4: Disney Executive Sonia L. Coleman Sells Shares Under 10b5-1 Plan

Sonia L. Coleman, a Senior EVP and Chief HR Officer at Walt Disney Co, sold 689 shares of Disney stock at $108.76 per share on January 22, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Sonia L. Coleman, a Senior EVP and Chief HR Officer at Walt Disney Co, executed a sale of 689 shares of Disney common stock on January 22, 2025.
• The sale was conducted at a price of $108.76 per share.
• This transaction was made under a pre-arranged trading plan (Rule 10b5-1) adopted on May 17, 2024.
• Following the transaction, Ms. Coleman directly owns 0 shares of Disney stock.
• Ms. Coleman also indirectly owns 899.776 shares through a 401(k) plan.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing related to an executive's stock sale under a pre-arranged plan. It does not indicate any positive or negative sentiment about the company's performance.

Industry Context

This is a routine filing related to insider trading activity and is common for executives of publicly traded companies. The use of a 10b5-1 plan indicates a pre-planned sale, which is a common practice to avoid accusations of trading on inside information.

Comparison to Industry Standards

• The use of 10b5-1 trading plans is a standard practice among executives at publicly traded companies, including those in the entertainment and media industry like Comcast (CMCSA) and Paramount Global (PARA).
• These plans allow executives to sell shares at predetermined times and prices, mitigating the risk of insider trading allegations.
• The volume of shares sold by Ms. Coleman is relatively small compared to the overall trading volume of Disney stock, and is unlikely to have a significant impact on the stock price.

Stakeholder Impact

• The stock sale by an executive may have a minor impact on shareholder sentiment, but is unlikely to have a significant effect on the stock price due to the relatively small volume of shares sold.

Key Dates

Keywords

Walt Disney Co, DIS, Sonia L. Coleman, insider trading, Form 4, 10b5-1 plan, stock sale, executive, share transaction