Form 4: Disney Executive Sells Shares Under Pre-Planned Program
Insider Transaction Report
Sonia L. Coleman, Walt Disney Co.'s Sr. EVP & Chief People Officer, sold 2,473 shares of common stock at $114 per share as part of a pre-arranged trading plan.
Summary
- Sonia L. Coleman, the Senior Executive Vice President and Chief People Officer of The Walt Disney Co. (DIS), reported a transaction.
- On January 22, 2026, Coleman disposed of 2,473 shares of Disney Common Stock.
- The shares were sold at a price of $114 per share.
- This transaction was executed pursuant to a Rule 10b5-1(c) trading plan, which was adopted by Coleman on May 23, 2025.
- Following the reported transaction, Coleman directly beneficially owns 2 shares of Disney Common Stock.
- Additionally, Coleman indirectly beneficially owns 1,021.17 shares through The Walt Disney Stock Fund within a 401(k) Plan, which includes Company matching contributions.
Sentiment
Score: 5
Explanation: The filing reports a routine, pre-planned insider stock sale under a 10b5-1 plan. This type of transaction is generally considered neutral as it does not typically signal new information about the company's operational performance or future prospects.
Future Outlook
This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.
Industry Context
This Form 4 filing reports a routine insider stock transaction, which is common for executives managing their personal portfolios, especially when executed under a pre-arranged 10b5-1 trading plan. It does not provide insights into broader industry trends or competitive landscape.
Stakeholder Impact
- Shareholders: A routine insider sale under a 10b5-1 plan typically has minimal impact on shareholder sentiment as it is a pre-scheduled event and not indicative of new information regarding the company's health or prospects.
Key Dates
| Date | Description |
|---|---|
| 05/23/2025 | Date Reporting Person adopted the Rule 10b5-1(c) trading plan. |
| 01/22/2026 | Date of transaction (sale of Disney Common Stock). |
| 01/23/2026 | Date the Form 4 was signed and filed. |
Keywords
Walt Disney Co, DIS, Insider Trading, Form 4, Stock Sale, Executive Compensation, 10b5-1 Plan
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