Form 4: Vital Farms SVP Stephanie Coon Reports Stock Disposal to Cover Tax Obligations

Stephanie Coon, SVP of People and Strategy at Vital Farms, disposed of 949 shares of common stock on August 9, 2024, to cover withholding tax obligations.

Summary

• Stephanie Coon, the SVP of People and Strategy at Vital Farms, Inc., filed a Form 4 with the SEC on August 13, 2024.
• The form reports a transaction that occurred on August 9, 2024, where 949 shares of Vital Farms' common stock were disposed of.
• The disposal was to satisfy withholding tax obligations.
• The price per share was $30.47.
• Following the transaction, Coon directly owns 52,501 shares of Vital Farms' common stock.

Sentiment

Score: 5

Explanation: Neutral sentiment as the filing relates to a routine transaction for tax purposes and doesn't indicate a significant change in the executive's position or the company's outlook.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the transactions of company insiders. This filing indicates a standard transaction to cover tax obligations and doesn't necessarily reflect a change in the executive's long-term outlook on the company.

Key Dates