Form 4: Vital Farms Executive Kathryn McKeon Reports Stock Transaction
SEC Filing
Kathryn McKeon, Chief Marketing Officer of Vital Farms, Inc., reports the disposal of 928 shares of common stock to cover withholding tax obligations.
Summary
- On March 13, 2024, Kathryn McKeon, the Chief Marketing Officer of Vital Farms, Inc., disposed of 928 shares of common stock.
- The transaction was executed to satisfy withholding tax obligations.
- The price per share was $20.98.
- Following the transaction, McKeon directly owns 46,263 shares of Vital Farms common stock.
Sentiment
Score: 5
Explanation: This is a routine transaction related to tax obligations, so the sentiment is neutral.
Industry Context
Form 4 filings are standard disclosures required by the SEC for corporate insiders, providing transparency into their transactions in the company's stock. This allows investors to monitor the actions of those with privileged information.
Stakeholder Impact
- The transaction has a minimal impact on shareholders as it is a standard procedure for covering tax obligations.
Key Dates
| Date | Description |
|---|---|
| 03/13/2024 | Date of stock transaction |
| 03/15/2024 | Date of signature for the Form 4 filing |
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