Form 4: Vital Farms Director Kelly J. Kennedy Sells 10,971 Shares
SEC Form 4 Filing
Kelly J. Kennedy, a director at Vital Farms, Inc., sold 10,971 shares of common stock at an average price of $35.35 on May 13, 2024.
Summary
- On May 13, 2024, Kelly J. Kennedy, a director of Vital Farms, Inc., sold 10,971 shares of the company's common stock.
- The sale was executed at a weighted average price of $35.35 per share.
- The prices for individual transactions ranged from $35.14 to $35.53.
- Following the transaction, Kennedy directly owns 14,868 shares of Vital Farms stock.
Sentiment
Score: 5
Explanation: The document is a standard regulatory filing reporting a stock sale by a company director. It doesn't inherently convey positive or negative sentiment, but the sale itself could be interpreted in various ways by the market.
Industry Context
This Form 4 filing is a routine disclosure of insider trading activity, which is common for directors and officers of publicly traded companies. Investors often monitor these filings for insights into management's perspective on the company's stock.
Key Dates
| Date | Description |
|---|---|
| 05/13/2024 | Date of the transaction: Kelly J. Kennedy sold 10,971 shares of Vital Farms common stock. |
| 05/15/2024 | Date of signature: Jason Minio, Attorney-in-Fact, signed the Form 4 on behalf of Kelly J. Kennedy. |
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