Form 4: Vital Farms CMO Sells Shares to Cover Tax Obligations
SEC Form 4 Filing
Kathryn McKeon, CMO and GM of Butter at Vital Farms, sold 1,500 shares of common stock on March 13, 2025, to cover withholding tax obligations.
Summary
- On March 13, 2025, Kathryn McKeon, the CMO and GM of Butter at Vital Farms, Inc., disposed of 1,500 shares of common stock.
- The transaction was executed to satisfy withholding tax obligations.
- The shares were sold at a price of $29.32 per share.
- Following the transaction, McKeon directly owns 49,518 shares of Vital Farms common stock.
Sentiment
Score: 5
Explanation: Neutral sentiment as the filing relates to a routine transaction for tax purposes and doesn't indicate a significant change in the executive's outlook on the company.
Industry Context
Insider transactions are a normal part of corporate governance. Investors often monitor these filings to understand management's perspective on the company's stock.
Key Dates
| Date | Description |
|---|---|
| 03/13/2025 | Date of transaction: Kathryn McKeon sold 1,500 shares of Vital Farms common stock. |
| 03/17/2025 | Date of signature on the Form 4 filing. |
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