4/A: Vital Farms CMO Corrects Share Ownership Filing
Insider Transaction Amendment
Vital Farms' Chief Marketing Officer, Kathryn McKeon, filed an amended Form 4 to correct previously misreported share withholding and beneficial ownership.
Summary
- This is an amendment to a previously filed Form 4, which reports changes in beneficial ownership of securities by company insiders.
- The reporting person is Kathryn McKeon, who serves as the Chief Marketing Officer (CMO) and General Manager (GM) of Butter for Vital Farms, Inc. (VITL).
- The amendment corrects an inadvertent misreporting of shares withheld to satisfy tax obligations and the subsequent number of shares beneficially owned.
- On March 13, 2025, 1,046 shares of Common Stock were withheld by the Issuer to satisfy a withholding tax obligation.
- The price per share for the withheld shares was $29.32.
- Following this transaction, Kathryn McKeon beneficially owns 49,887 shares of Vital Farms Common Stock directly.
Sentiment
Score: 5
Explanation: Neutral, as the filing is an amendment to correct a clerical error in a previous insider transaction report, with no new operational or financial information.
Future Outlook
This filing does not contain any forward-looking statements or guidance, as it is an amendment to an insider transaction report.
Management Comments
- The number of shares withheld to satisfy the withholding tax obligation was inadvertently misreported.
- This amendment corrects the number of shares withheld and the number of shares beneficially owned following the reported transactions.
Industry Context
This filing is a routine insider transaction amendment and does not provide information related to broader industry trends or competitive landscape.
Stakeholder Impact
- Shareholders: Minimal impact, as this is a clerical correction to an insider's beneficial ownership report and does not reflect new operational or financial performance.
Key Dates
| Date | Description |
|---|---|
| 03/13/2025 | Date of transaction where shares were withheld for tax obligations. |
| 03/17/2025 | Date the original Form 4 was filed. |
| 01/27/2026 | Signature date of the reporting person's attorney-in-fact. |
Keywords
Vital Farms, VITL, Form 4, SEC filing, beneficial ownership, insider transaction, Kathryn McKeon, common stock, share withholding
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