Form 4: Vita Coco Director Sells $2M in Stock Under 10b5-1 Plan

Vita Coco Company Director Ira Liran sold 50,000 shares of common stock for approximately $2.07 million on November 5, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Ira Liran, a Director of Vita Coco Company, Inc. (COCO), reported the sale of 50,000 shares of common stock.
• The transactions occurred on November 5, 2025.
• The sales were executed pursuant to a Rule 10b5-1 trading plan.
• 20,000 shares were sold directly at a weighted average price of $41.404 per share.
• 30,000 shares were sold indirectly through the Ira Liran 2012 Family Trust at a weighted average price of $41.407 per share.
• The total value of shares sold is approximately $2,070,100.
• Following these transactions, Ira Liran directly beneficially owns 538,341 shares and indirectly owns 662,579 shares through the Ira Liran 2012 Family Trust.
• The shares were sold in multiple transactions within a price range of $39.86 to $42.21.

Sentiment

Score: 5

Explanation: The filing reports a pre-scheduled insider stock sale, which is a neutral event in itself, though some investors may view insider selling as a slight negative. The Rule 10b5-1 plan mitigates any strong negative sentiment.

Negatives

• A Director selling a significant number of shares (50,000 shares) could be perceived negatively by some investors, even if pre-planned.

Stakeholder Impact

• Shareholders: May observe a director's reduction in direct and indirect holdings, which could influence sentiment.

Key Dates

Keywords

Vita Coco, COCO, Ira Liran, Insider Sale, Form 4, 10b5-1 Plan, Director Transaction, Equity Sale