Form 4: Vita Coco Company Executive Jane Prior Disposes of Shares to Cover Tax Obligations
SEC Form 4
Chief Marketing Officer Jane Prior disposed of 596 shares of Vita Coco Company stock to cover tax withholding obligations related to the vesting of Restricted Stock Units.
Summary
- On March 10, 2025, Jane Prior, Chief Marketing Officer of Vita Coco Company, Inc., disposed of 596 shares of common stock at a price of $34.4 per share.
- This transaction was to cover tax withholding obligations related to the vesting and settlement of Restricted Stock Units.
- Following the transaction, Prior directly owns 134,188 shares of Vita Coco Company common stock.
- Prior also holds multiple non-qualified stock options with varying exercise prices and vesting schedules.
Sentiment
Score: 5
Explanation: This is a routine transaction related to tax obligations and doesn't indicate a significant change in sentiment towards the company.
Industry Context
Executive stock transactions are a common occurrence and are often related to compensation and tax planning. The disposal of shares to cover tax obligations is a routine practice.
Comparison to Industry Standards
- Executive compensation packages often include stock options and restricted stock units, which vest over time.
- The vesting schedules and exercise prices of the options are typical for executive compensation plans.
- Similar companies like National Beverage Corp. (FIZZ) and Keurig Dr Pepper (KDP) also have executives who regularly report stock transactions.
Key Dates
| Date | Description |
|---|---|
| 12/16/2029 | Expiration date for Non-Qualified Stock Option with exercise price of $10.178 (fully vested) |
| 02/10/2030 | Expiration date for Non-Qualified Stock Option with exercise price of $10.178 (fully vested) |
| 01/11/2031 | Expiration date for Non-Qualified Stock Option with exercise price of $10.178 (fully vested) |
| 10/21/2031 | Expiration date for Non-Qualified Stock Option with exercise price of $15 (vests in four equal annual installments beginning on November 27, 2022) |
| 08/15/2032 | Expiration date for Non-Qualified Stock Option with exercise price of $15.36 (vests in three equal annual installments beginning on August 15, 2025) |
| 03/10/2025 | Transaction date for the disposal of 596 shares of common stock. |
| 03/10/2033 | Expiration date for Non-Qualified Stock Option with exercise price of $16.91 (vests in four equal annual installments beginning on March 10, 2024) |
| 03/04/2034 | Expiration date for Non-Qualified Stock Option with exercise price of $26.18 (vests in four equal annual installments beginning on March 4, 2025) |
| 03/04/2035 | Expiration date for Non-Qualified Stock Option with exercise price of $33.36 (vests in four annual equal installments on each anniversary of the grant date) |
| 03/12/2025 | Date of signature for the Form 4 filing. |
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