Form 4: Vimeo Director Sells Shares in Bending Spoons Merger

Vimeo Director Adam Gross disposed of all his beneficial ownership in Vimeo Inc. following its merger with Bending Spoons US Inc. for $7.85 per share.

Summary

• Adam Gross, a Director of Vimeo, Inc. (VMEO), reported the disposition of all his beneficial ownership in the company.
• The transaction occurred on November 24, 2025, as a result of the Agreement and Plan of Merger dated September 10, 2025.
• Vimeo, Inc. merged with Bloomberg Merger Sub Inc., a wholly-owned subsidiary of Bending Spoons US Inc., with Vimeo surviving as a wholly-owned subsidiary of Bending Spoons US.
• At the effective time of the merger, each outstanding share of Vimeo Common Stock was cancelled and converted into the right to receive $7.85 in cash.
• Outstanding Restricted Stock Units (RSUs) and Deferred Stock Units (Share Units) held by Mr. Gross were also converted into the right to receive cash equal to the number of underlying shares multiplied by the $7.85 merger consideration.
• Mr. Gross's holdings included 228,221 shares of Common Stock, 66,666 shares underlying RSUs, and 38,670.660 deferred stock units, totaling 333,557.661 units.
• Following the reported transaction, Mr. Gross's beneficial ownership in Vimeo, Inc. is 0 shares.

Sentiment

Score: 7

Explanation: The filing reports the successful completion of a merger, resulting in a cash payout for the reporting person's equity, which is a positive resolution for the transaction.

Positives

• The merger successfully completed, providing liquidity to shareholders at a fixed cash price.
• Adam Gross received cash consideration for all his equity holdings in Vimeo, Inc. at $7.85 per share/unit.

Negatives

• Vimeo, Inc. is no longer an independent publicly traded company, becoming a wholly-owned subsidiary of Bending Spoons US Inc.
• Shareholders, including Adam Gross, no longer hold equity in Vimeo, Inc. and will not participate in any future appreciation of the company.

Future Outlook

The filing reports a completed transaction and does not provide forward-looking statements or guidance for the now privately-held Vimeo, Inc.

Industry Context

The acquisition of Vimeo, a prominent video software and platform provider, by Bending Spoons, a mobile app developer, represents a strategic consolidation in the broader technology and media sector, potentially aiming to integrate video capabilities into Bending Spoons' ecosystem or expand its market reach.

Corporate Governance

Stakeholder Impact

• Shareholders: All public shareholders of Vimeo, Inc. received $7.85 in cash per share, converting their equity into a fixed cash amount.

Key Dates

Keywords

Vimeo, VMEO, Merger, Bending Spoons, Form 4, Insider Transaction, Director, Stock Sale, Acquisition, Cash Consideration