Form 4: Viant Technology Insider Sells Shares
Insider Transaction (Form 4)
Capital V LLC reported changes in beneficial ownership of Viant Technology Inc. common stock on July 21, 2026.
Summary
- Option exercise/conversion: acquired 37,500 Class A Common Stock on July 21, 2026; holds 37,500 after (Direct).
- Disposition to the issuer: disposed of 37,500 Class B Common Stock on July 21, 2026; holds 27,209,326 after (Direct).
- Open-market sale: disposed of 9,588 Class A Common Stock at $11.70 ($112,220) on July 21, 2026; holds 27,912 after (Direct).
- Open-market sale: disposed of 15,000 Class A Common Stock at $11.03 ($165,519) on July 22, 2026; holds 12,912 after (Direct).
- Open-market sale: disposed of 12,912 Class A Common Stock at $10.47 ($135,194) on July 23, 2026 (Direct).
- Option exercise/conversion: disposed of 37,500 Class B Units on July 21, 2026; holds 27,209,326 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $412,933 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Capital V LLC — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-21 | Option exercise/conversion | Class A Common Stock | 37,500 | — | — | 37,500 |
| 2026-07-21 | Disposition to the issuer | Class B Common Stock | 37,500 | — | — | 27,209,326 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 9,588 | $12 | $112.2K | 27,912 |
| 2026-07-22 | Open-market sale | Class A Common Stock | 15,000 | $11 | $165.5K | 12,912 |
| 2026-07-23 | Open-market sale | Class A Common Stock | 12,912 | $10 | $135.2K | 0 |
| 2026-07-21 | Option exercise/conversion | Class B Units | 37,500 | — | — | 27,209,326 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-21 | Option exercise/conversion (37,500 shares) |
| 2026-07-21 | Disposition to the issuer (37,500 shares) |
| 2026-07-21 | Open-market sale (9,588 shares) |
| 2026-07-22 | Open-market sale (15,000 shares) |
| 2026-07-23 | Open-market sale (12,912 shares) |
| 2026-07-21 | Option exercise/conversion (37,500 shares) |
Keywords
insider transaction, Form 4, DSP, Viant Technology Inc., bearish, Capital V LLC
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.