Form 4: Viant Technology CFO Sells Shares Under 10b5-1 Trading Plan

Viant Technology's Chief Financial Officer, Larry Madden, sold 14,284 shares of Class A Common Stock at a weighted average price of $19.511 per share.

Summary

• Larry Madden, the Chief Financial Officer of Viant Technology Inc., sold 14,284 shares of Class A Common Stock on December 4, 2024.
• The shares were sold at a weighted average price of $19.511 per share.
• The sale was executed under a pre-arranged Rule 10b5-1 trading plan established on May 9, 2024.
• Following the transaction, Mr. Madden directly owns 378,350 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing related to an insider stock sale under a pre-arranged plan. It does not indicate any positive or negative sentiment about the company's performance.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 trading plans to avoid accusations of insider trading.

Comparison to Industry Standards

• Form 4 filings are standard practice for reporting insider transactions in publicly traded companies.
• The use of a 10b5-1 trading plan is a common method for executives to sell shares without being accused of trading on non-public information.
• The volume of shares sold is relatively small compared to the total shares outstanding, suggesting this is likely a planned sale rather than a reaction to company performance.

Stakeholder Impact

• The sale of shares by the CFO may have a minor impact on the stock price, but it is unlikely to be significant given the relatively small volume and the pre-planned nature of the transaction.

Key Dates

Keywords

Viant Technology, Larry Madden, insider trading, Form 4, Rule 10b5-1, stock sale, CFO, Class A Common Stock