Form 4: Viant Technology CFO Sells Shares Under 10b5-1 Plan

Viant Technology Inc. reports that Chief Financial Officer Larry Madden sold 7,297 shares of Class A Common Stock on April 6, 2026, under a pre-arranged 10b5-1 trading plan.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc., sold 7,297 shares of Class A Common Stock on April 6, 2026.
• The sale was executed under a Rule 10b5-1 trading plan adopted by Mr. Madden on December 15, 2025.
• The weighted average sale price was $11.3084, with individual transactions ranging from $11.165 to $11.505.
• Following these transactions, Mr. Madden beneficially owns 593,027 shares of Class A Common Stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as the sale was conducted under a pre-established 10b5-1 plan, which is a standard mechanism for insiders to diversify holdings without implying negative sentiment.

Negatives

• Company insider, the CFO, sold a portion of their holdings.

Future Outlook

No specific future outlook or guidance is provided in this filing, which is a statement of changes in beneficial ownership.

Industry Context

StockSavvy.ai notes that insider sales, particularly under a 10b5-1 plan, are common and often reflect personal financial planning rather than a negative view of the company's prospects. However, any significant sale by a key executive warrants monitoring.

Stakeholder Impact

• Shareholders: The sale by the CFO may be perceived by some shareholders as a negative signal, although the 10b5-1 plan mitigates this concern.
• Employees: No direct impact mentioned.
• Creditors: No direct impact mentioned.
• Suppliers: No direct impact mentioned.
• Customers: No direct impact mentioned.

Key Dates

Keywords

Viant Technology Inc., DSP, Form 4, Insider Trading, 10b5-1 Plan, Share Sale, Larry Madden, Chief Financial Officer