Form 4: Viant Technology CFO Sells Shares to Cover Tax Obligations

Viant Technology Inc.'s Chief Financial Officer, Larry Madden, sold 13,265 shares of Class A Common Stock for $13.0778 per share on June 13, 2025, to cover tax withholding related to restricted stock unit vesting.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), reported a transaction on June 13, 2025.
• The transaction involved the sale of 13,265 shares of Viant Technology's Class A Common Stock.
• The shares were sold at a price of $13.0778 per share.
• The sale was conducted to cover withholding tax associated with the vesting and settlement of restricted stock units (RSUs).
• Following this transaction, Larry Madden beneficially owns 436,261 shares of Class A Common Stock directly.

Sentiment

Score: 5

Explanation: The transaction is a routine, non-discretionary sale to cover tax obligations related to RSU vesting, which does not reflect a positive or negative sentiment towards the company's future performance.

Future Outlook

NA

Management Comments

• Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units.

Industry Context

This Form 4 filing represents a routine insider transaction, common for executives whose compensation includes restricted stock units (RSUs). Such sales are typically non-discretionary and are executed to cover tax obligations upon the vesting of equity awards, rather than signaling a change in management's outlook on the company's prospects.

Stakeholder Impact

• Minimal impact on shareholders as this is a routine, non-discretionary sale to cover tax obligations, not a signal of management's lack of confidence.
• No direct impact on employees, customers, suppliers, or creditors from this specific transaction.

Key Dates

Keywords

Viant Technology, DSP, Larry Madden, Form 4, insider trading, stock sale, CFO, restricted stock units, RSU vesting, tax withholding