Form 4: Viant Technology CFO Sells Shares
Insider Transaction (Form 4)
Larry Madden, Chief Financial Officer of Viant Technology Inc., sold 31,644 shares of common stock on September 16, 2026.
Summary
- Open-market sale: disposed of 17,042 Class A Common Stock at $12.52 ($213,284) on September 16, 2026; holds 357,313 after (Direct).
- Open-market sale: disposed of 14,602 Class A Common Stock at $12.10 ($176,735) on September 18, 2026; holds 342,711 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $390,019 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Larry Madden — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-16 | Open-market sale | Class A Common Stock | 17,042 | $13 | $213.3K | 357,313 |
| 2026-09-18 | Open-market sale | Class A Common Stock | 14,602 | $12 | $176.7K | 342,711 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-16 | Open-market sale (17,042 shares) |
| 2026-09-18 | Open-market sale (14,602 shares) |
Keywords
insider transaction, Form 4, DSP, Viant Technology Inc., bearish, Larry Madden
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