Form 4: Viant Technology CFO Sells Shares
Insider Transaction (Form 4)
Larry Madden, Chief Financial Officer of Viant Technology Inc., sold 27,451 shares of common stock on August 11, 2026.
Summary
- Open-market sale: disposed of 26,020 Class A Common Stock at $13.03 ($338,944) on August 11, 2026; holds 399,802 after (Direct).
- Open-market sale: disposed of 1,431 Class A Common Stock at $13.68 ($19,570) on August 11, 2026; holds 398,371 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $358,514 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Larry Madden — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-11 | Open-market sale | Class A Common Stock | 26,020 | $13 | $338.9K | 399,802 |
| 2026-08-11 | Open-market sale | Class A Common Stock | 1,431 | $14 | $19.6K | 398,371 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-11 | Open-market sale (26,020 shares) |
| 2026-08-11 | Open-market sale (1,431 shares) |
Keywords
insider transaction, Form 4, DSP, Viant Technology Inc., bearish, Larry Madden
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.