Form 4: Viant Technology CFO Sells Shares
Insider Transaction (Form 4)
Larry Madden, Chief Financial Officer of Viant Technology Inc., sold 2,814 shares of common stock on July 23, 2026 for $10.69 per share.
Summary
- Open-market sale: disposed of 2,814 Class A Common Stock at $10.69 ($30,070) on July 23, 2026; holds 425,822 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $30,070 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Larry Madden — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-23 | Open-market sale | Class A Common Stock | 2,814 | $11 | $30.1K | 425,822 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-23 | Open-market sale (2,814 shares) |
Keywords
insider transaction, Form 4, DSP, Viant Technology Inc., bearish, Larry Madden
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.