Form 4: Viant Technology CFO Larry Madden Sells Shares Under 10b5-1 Trading Plan

Viant Technology's CFO, Larry Madden, sold 1,498 shares of Class A Common Stock at an average price of $11.5747 per share on October 28, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On October 28, 2024, Larry Madden, the Chief Financial Officer of Viant Technology Inc., sold 1,498 shares of Class A Common Stock.
• The sale was executed at a weighted average price of $11.5747 per share, with individual transaction prices ranging from $11.46 to $11.63.
• Following the transaction, Madden directly owns 528,350 shares of Viant Technology Inc.
• The sale was conducted under a Rule 10b5-1 trading plan established on May 9, 2024.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to a stock sale by an executive. It doesn't inherently convey positive or negative sentiment, as it's a routine disclosure.

Industry Context

Executive stock sales are a common occurrence and are often pre-planned to avoid accusations of insider trading. The use of a 10b5-1 trading plan allows insiders to sell shares at predetermined times and prices.

Stakeholder Impact

• The sale of shares by a company executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates