Form 4: Viant Technology CFO Larry Madden Sells Shares Under 10b5-1 Trading Plan

Viant Technology's CFO, Larry Madden, sold 14,284 shares of Class A Common Stock at an average price of $18.7619 on January 2, 2025, under a pre-arranged trading plan.

Summary

• On January 2, 2025, Larry Madden, the Chief Financial Officer of Viant Technology Inc., sold 14,284 shares of Class A Common Stock.
• The sale was executed at a weighted average price of $18.7619 per share.
• The prices for individual transactions ranged from $18.27 to $19.17.
• Following the transaction, Madden directly owns 358,624 shares of Viant Technology Inc.
• The sale was conducted under a Rule 10b5-1 trading plan established on May 9, 2024.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine stock sale under a pre-arranged trading plan. There is no indication of positive or negative implications for the company's performance.

Industry Context

This filing is a routine disclosure of insider trading activity. It is common for executives to sell shares under 10b5-1 plans to avoid accusations of trading on inside information. The impact on the stock price is usually minimal unless the sale is unusually large or coincides with other negative news.

Comparison to Industry Standards

• Executive stock sales are a common occurrence in publicly traded companies.
• Rule 10b5-1 trading plans are widely used by executives at companies like The Trade Desk, PubMatic, and Magnite to manage their stock sales in compliance with insider trading regulations.
• The size and frequency of these sales are generally compared to industry averages and the individual's holdings to assess their significance.

Stakeholder Impact

• The sale of shares by the CFO could have a minor impact on shareholder sentiment, but is unlikely to be significant given the pre-planned nature of the transaction.

Key Dates