Form 4: Viant Technology CFO Larry Madden Sells Shares Under 10b5-1 Trading Plan

Viant Technology's CFO, Larry Madden, sold 14,284 shares of Class A Common Stock at a weighted average price of $23.1192 on February 5, 2025, under a pre-arranged trading plan.

Summary

• On February 5, 2025, Larry Madden, the Chief Financial Officer of Viant Technology Inc., sold 14,284 shares of Class A Common Stock.
• The sale was executed at a weighted average price of $23.1192 per share.
• The prices for individual transactions ranged from $22.74 to $23.44.
• Following the reported transaction, Madden directly owns 344,340 shares of Viant Technology Inc.
• The sale was conducted under a Rule 10b5-1 trading plan established on May 9, 2024.

Sentiment

Score: 5

Explanation: Neutral sentiment as it's a routine disclosure of a planned stock sale by an executive. The existence of a 10b5-1 plan suggests the sale was pre-arranged and not based on any sudden negative outlook.

Industry Context

This is a routine disclosure of an insider stock sale. Insider sales can sometimes be interpreted negatively by the market, but the existence of a pre-arranged 10b5-1 trading plan mitigates this concern as it indicates the sale was planned well in advance.

Stakeholder Impact

• The stock sale could have a minor impact on shareholders, potentially creating slight downward pressure on the stock price in the short term.

Key Dates