Form 4: Viant Technology CFO Larry Madden Reports Stock Sales

Larry Madden, CFO of Viant Technology Inc., reported the sale of Class A Common Stock on August 23 and August 26, 2024, according to a Form 4 filing with the SEC.

Summary

• Larry Madden, the Chief Financial Officer of Viant Technology Inc., filed a Form 4 with the SEC.
• The filing reports the sale of 3,885 shares of Class A Common Stock on August 23, 2024, at a weighted average price of $11.16.
• An additional 3,263 shares of Class A Common Stock were sold on August 26, 2024, at a weighted average price of $11.12.
• Following these transactions, Madden directly owns 556,639 shares of Class A Common Stock.
• The sales were executed under a pre-arranged Rule 10b5-1 trading plan established on May 9, 2024.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing reporting stock sales by a company executive. It doesn't inherently convey positive or negative sentiment, but rather provides factual information about insider trading activity.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the trading activities of company insiders. These filings are closely watched by investors seeking insights into management's perspective on the company's stock.

Stakeholder Impact

• Shareholders may interpret the stock sales as a signal, although the sales were conducted under a pre-arranged trading plan.

Key Dates