Form 4: Viant Technology CFO Larry Madden Reports Acquisition of Class A Common Stock

Chief Financial Officer of Viant Technology, Larry Madden, reports the acquisition of Class A Common Stock through restricted stock units.

Summary

• On March 15, 2025, Larry Madden, CFO of Viant Technology Inc., acquired 112,423 shares of Class A Common Stock through a grant of restricted stock units (RSUs).
• These RSUs vest in equal quarterly installments (8.33% per quarter) over three years, contingent upon continuous service.
• On March 18, 2025, Madden acquired an additional 50,975 shares of Class A Common Stock through another grant of RSUs, also vesting quarterly over three years.
• Following these transactions, Madden directly owns 449,526 shares of Class A Common Stock.

Sentiment

Score: 7

Explanation: The sentiment is neutral to positive. The filing indicates that the CFO is receiving stock-based compensation, which aligns his interests with shareholders and suggests confidence in the company's future.

Positives

• The acquisition of shares by a key executive can be seen as a positive signal, indicating confidence in the company's future performance.

Future Outlook

The RSUs will continue to vest in equal quarterly installments over the next three years, subject to the Reporting Person's continuous service.

Industry Context

This filing is a routine disclosure related to executive compensation and stock ownership, common in publicly traded companies. It provides transparency regarding the alignment of management's interests with those of shareholders.

Comparison to Industry Standards

• RSU grants are a standard form of executive compensation in the technology industry, used to incentivize and retain key personnel.
• Vesting schedules of three years with quarterly installments are also common practice.
• Comparing the size of the RSU grants to those of executives at similar-sized ad-tech companies (e.g., PubMatic, Magnite) would provide further context on the competitiveness of Viant's compensation packages.

Stakeholder Impact

• The increased ownership stake of a key executive could positively influence investor sentiment.

Key Dates