Form 4: Viant Technology 10% Owner Sells Shares

Capital V LLC, a 10% owner and director of Viant Technology Inc., reported the sale of 38,760 shares of Class A Common Stock over three days in March 2026.

Summary

• Capital V LLC, a 10% owner and director of Viant Technology Inc. (DSP), reported transactions involving Class A and Class B common stock.
• On March 17, 2026, Capital V LLC converted 37,500 Class B Units into 37,500 shares of Class A Common Stock, resulting in the cancellation of an equal number of Class B Common Stock.
• Following the conversion, Capital V LLC sold a total of 38,760 shares of Class A Common Stock between March 17 and March 19, 2026.
• These sales were executed under a Rule 10b5-1 trading plan adopted on March 18, 2025, and amended on September 17, 2025.

Sentiment

Score: 4

Explanation: StockSavvy.ai views this as a moderately negative signal due to significant insider selling by a 10% owner and director, despite the existence of a 10b5-1 plan, which often mitigates the negative perception.

Negatives

• A significant 10% owner and director, Capital V LLC, sold a total of 38,760 shares of Class A Common Stock.
• The sales occurred over three consecutive days, potentially indicating a systematic reduction in holdings.
• The sales prices ranged from $11.10 to $12.46, with weighted averages of $11.7959, $11.9986, and $11.4229.

Industry Context

StockSavvy.ai notes that insider selling, even when pre-scheduled via a 10b5-1 plan, can sometimes be interpreted by the market as a lack of confidence in the company's near-term prospects, especially when executed by a significant owner and director. However, 10b5-1 plans are often established for personal financial planning and diversification, not necessarily as a direct signal about future company performance.

Related Party Transactions

• The reported transactions involve Capital V LLC, which is a 10% owner and director of Viant Technology Inc., making these related-party transactions.
• The sales were executed under a Rule 10b5-1 plan, which provides an affirmative defense against insider trading allegations.

Stakeholder Impact

• Shareholders: The sale by a significant insider could be interpreted as a negative signal, potentially leading to downward pressure on the stock price.

Key Dates

Recommendation

While significant insider selling by a 10% owner and director is generally a negative signal, the sales were conducted under a pre-arranged 10b5-1 plan, which often indicates personal financial planning rather than a direct bearish view on the company's immediate future. Investors should monitor future insider activity and company performance, but a 'hold' recommendation is appropriate given the planned nature of the sales.

Keywords

Viant Technology, DSP, Capital V LLC, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Class A Common Stock, Class B Common Stock, Director, 10% Owner