Form 4: Viant COO Vanderhook Executes Planned Stock Sales

Viant Technology Inc. Chief Operating Officer Christopher Vanderhook reported planned sales of Class A Common Stock through Capital V LLC, alongside an exchange of Class B Units.

Summary

• Christopher Vanderhook, Viant Technology Inc.'s Chief Operating Officer, Director, and 10% Owner, reported transactions involving the company's securities.
• On February 17, 2026, 12,500 Class B Units were exchanged for 12,500 shares of Class A Common Stock, with the corresponding Class B Common Stock cancelled for no consideration.
• Sales of Class A Common Stock were executed by Capital V LLC, in which Mr. Vanderhook holds a one-third interest, under a pre-arranged 10b5-1 plan.
• On February 17, 2026, 4,079 Class A Common Stock shares were sold at a weighted average price of $9.2645.
• On February 18, 2026, 4,722 Class A Common Stock shares were sold at a weighted average price of $9.1853.
• On February 19, 2026, 3,279 Class A Common Stock shares were sold at a weighted average price of $9.1718.
• Following these transactions, Mr. Vanderhook's indirect beneficial ownership through Capital V LLC includes 420 shares of Class A Common Stock and 9,132,275 shares of Class B Common Stock, as well as 9,132,275 Class B Units.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. While insider selling can sometimes be a negative signal, these sales were pre-planned under a 10b5-1 plan, which mitigates concerns about immediate sentiment regarding company performance.

Positives

• The sales were conducted under a pre-arranged 10b5-1 plan, indicating a structured and pre-determined selling strategy rather than a reaction to recent company performance.

Negatives

• The disposition of Class A Common Stock by a key insider, even if planned, could be perceived as a reduction in direct exposure to the company's equity at the reported prices.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

StockSavvy.ai notes that insider transactions, particularly those executed under 10b5-1 plans, are common in the technology and advertising sectors. While these sales are pre-scheduled and not necessarily indicative of management's immediate outlook on the company's prospects, they represent a reduction in direct equity holdings by a key executive.

Related Party Transactions

• The reported transactions involve Capital V LLC, in which Christopher Vanderhook holds a one-third interest, making these indirect transactions by a related party.

Stakeholder Impact

• Shareholders may observe a slight increase in the float of Class A Common Stock due to the sales, though the volume is relatively small compared to total outstanding shares.
• The transactions do not directly impact employees, customers, suppliers, or creditors.

Key Dates

Recommendation

The reported transactions are routine insider sales executed under a pre-arranged 10b5-1 plan. They do not provide new fundamental information about Viant Technology Inc.'s operational performance or strategic direction that would warrant a change in investment recommendation. Therefore, a 'hold' recommendation is appropriate, maintaining current positions while awaiting further company-specific or market-wide developments.

Keywords

Viant Technology, DSP, Christopher Vanderhook, Insider Trading, Form 4, Stock Sales, 10b5-1 Plan, Class A Common Stock, Class B Common Stock, Capital V LLC