Form 4: Viant COO Christopher Vanderhook Executes Stock Sale

Viant Technology COO Christopher Vanderhook reported the sale of 12,500 shares of Class A common stock held via Capital V LLC.

Summary

• Christopher Vanderhook, Chief Operating Officer and Director, converted 12,500 Class B units into Class A common stock on April 20, 2026.
• Following the conversion, 12,500 shares of Class B common stock were cancelled.
• The reporting person sold a total of 12,500 shares of Class A common stock between April 20 and April 22, 2026.
• Sales were executed at weighted average prices ranging from $10.74 to $11.12 per share.
• Transactions were conducted through Capital V LLC, an entity in which the reporting person holds a one-third interest.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event; while it represents insider selling, the transactions were pre-planned and represent a small fraction of the total holdings.

Positives

• The transactions were executed pursuant to a pre-established Rule 10b5-1 trading plan, indicating the sales were scheduled in advance rather than based on immediate non-public information.

Negatives

• The sale represents a reduction in the reporting person's indirect beneficial ownership of the company's equity.

Risks

• Continued selling by insiders could potentially exert downward pressure on the stock price.
• The reliance on a 10b5-1 plan does not eliminate the signal of insider divestment.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider selling via 10b5-1 plans is a standard practice for executives to manage personal liquidity and diversification, and is generally viewed as less concerning than unscheduled open-market sales.

Comparison to Industry Standards

• The use of 10b5-1 plans is the industry standard for executives at publicly traded technology firms to avoid allegations of insider trading.
• The volume of shares sold is relatively minor compared to the total holdings of the reporting entity (9,107,275 shares remaining).

Related Party Transactions

• Transactions were conducted through Capital V LLC, an entity in which the reporting person holds a one-third interest.

Stakeholder Impact

• Shareholders should note the reduction in insider ownership, though the impact is mitigated by the use of a pre-planned trading schedule.

Next Steps

• Continued monitoring of Form 4 filings for further insider activity.

Key Dates

Keywords

Viant Technology, Insider Trading, Form 4, Christopher Vanderhook, DSP, Equity Compensation