Form 4: Viant CFO Sells Shares, Receives Large RSU Grant

Viant Technology Inc.'s CFO, Larry Madden, reported a sale of Class A Common Stock under a 10b5-1 plan and a significant grant of restricted stock units.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), reported transactions involving the company's Class A Common Stock.
• On March 13, 2026, Madden sold 1,658 shares of Class A Common Stock at a weighted average price of $13.0322 per share, with prices ranging from $13.00 to $13.06.
• This sale was executed pursuant to a Rule 10b5-1 plan adopted by Madden on June 2, 2025.
• Following this sale, Madden's direct beneficial ownership stood at 368,607 shares of Class A Common Stock.
• On March 15, 2026, Madden was granted 249,258 restricted stock units (RSUs) at a price of $0.
• These RSUs will vest in equal quarterly installments (8.33% per quarter) over three years, contingent on Madden's continuous service.
• After the RSU grant, Madden's direct beneficial ownership increased to 617,865 shares of Class A Common Stock.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this filing as moderately positive. While there was a small sale of shares, the significantly larger grant of restricted stock units aligns the CFO's incentives with the company's long-term performance and shareholder value.

Positives

• The grant of 249,258 restricted stock units (RSUs) aligns the Chief Financial Officer's interests with long-term shareholder value, as vesting is tied to continuous service over three years.
• The significant RSU grant demonstrates the company's commitment to retaining key management and incentivizing future performance.

Negatives

• The sale of 1,658 shares by a key executive, even under a pre-arranged 10b5-1 plan, could be perceived by some investors as a slight reduction in direct personal exposure to the company's immediate stock performance.

Future Outlook

The grant of restricted stock units (RSUs) indicates an expectation of continued service from the Chief Financial Officer for at least three years, as the RSUs vest in quarterly installments over this period, subject to continuous employment.

Industry Context

StockSavvy.ai notes that insider transactions, such as those reported in a Form 4, are common occurrences and provide transparency into executive compensation and personal investment strategies. While this filing details specific transactions for Viant Technology Inc.'s CFO, it does not inherently reflect broader industry trends or competitive positioning.

Corporate Governance

Stakeholder Impact

• Shareholders: Provides transparency into executive compensation and insider trading activity, potentially influencing investor sentiment regarding management's confidence in the company's future.
• Employees: The RSU grant to a key executive reinforces the company's commitment to its long-term incentive programs.

Next Steps

• The granted restricted stock units (RSUs) will vest in equal quarterly installments (8.33% per quarter) over the next three years, subject to the Reporting Person's continuous service.

Key Dates

Keywords

Viant Technology Inc., DSP, Larry Madden, CFO, Insider Trading, Form 4, Restricted Stock Units, RSU Grant, Stock Sale, 10b5-1 Plan, Beneficial Ownership