Form 4: Viant CFO Sells Shares for Tax Obligations

Viant Technology Inc.'s CFO, Larry Madden, sold 13,477 shares of Class A Common Stock at $11.704 per share to cover tax withholding related to RSU vesting.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), disposed of 13,477 shares of Class A Common Stock.
• The transaction occurred on December 17, 2025, at a price of $11.704 per share.
• The sale was executed to cover withholding tax obligations associated with the vesting and settlement of restricted stock units (RSUs).
• Following this transaction, Larry Madden beneficially owns 409,778 shares of Class A Common Stock.
• The total value of the shares sold was approximately $157,970.97.

Sentiment

Score: 5

Explanation: The sentiment is neutral as this is a non-discretionary sale of shares by an insider to cover tax obligations associated with RSU vesting, which is a routine event and does not indicate a change in management's outlook on the company.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This is a routine insider transaction related to tax obligations upon RSU vesting, which is common across industries for executives receiving equity compensation. It does not reflect broader industry trends or competitive positioning.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is a routine, non-discretionary sale for tax purposes, not a signal of management's view on the stock's future performance. It slightly increases the float but is unlikely to significantly affect share price.

Key Dates

Keywords

Viant Technology, DSP, Larry Madden, CFO, Form 4, Insider Transaction, Stock Sale, RSU Vesting, Tax Withholding