Form 4: Viant CFO Sells Shares for Tax Obligations

Viant Technology Inc.'s Chief Financial Officer, Larry Madden, sold 13,006 shares of Class A Common Stock to cover tax withholding obligations related to RSU vesting.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), reported a transaction involving the company's Class A Common Stock.
• On September 15, 2025, Madden disposed of 13,006 shares of Class A Common Stock.
• The shares were sold at a price of $9.7274 per share.
• Following this transaction, Larry Madden beneficially owns 423,255 shares of Class A Common Stock.
• The sale was instituted by the Issuer on Madden's behalf to cover withholding tax associated with the vesting and settlement of restricted stock units (RSUs).

Sentiment

Score: 5

Explanation: The transaction is a routine sale of shares to cover tax obligations associated with RSU vesting, which is a common practice for executives and generally considered neutral in terms of company sentiment or performance.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This filing reports a routine insider transaction for tax purposes and does not provide information relevant to broader industry trends or competitive positioning within the ad-tech or digital advertising sector.

Stakeholder Impact

• Shareholders: Minimal impact as this is a routine, non-discretionary sale for tax purposes and does not reflect a change in management's investment conviction or company fundamentals.

Key Dates

Recommendation

The sale of shares by Viant's CFO, Larry Madden, was explicitly stated as being for tax withholding purposes related to RSU vesting. This is a common and routine transaction for executives and does not indicate a change in management's outlook or a discretionary divestment of shares. Therefore, it does not provide new information that would alter an existing investment thesis, warranting a 'hold' recommendation.

Keywords

Viant Technology, DSP, Larry Madden, CFO, Form 4, Insider Transaction, Stock Sale, Restricted Stock Units, Tax Withholding