Form 4: Viant CFO's Tax Withholding on RSU Vesting

Viant Technology Inc.'s CFO, Larry Madden, had 35,289 shares withheld for tax obligations related to the vesting of restricted stock units.

Summary

• Larry Madden, Chief Financial Officer of Viant Technology Inc. (DSP), reported a transaction on March 10, 2026.
• 35,289 shares of Class A Common Stock were withheld by the issuer to satisfy tax withholding obligations.
• This withholding was in connection with the vesting of 65,408 restricted stock units (RSUs) on the same date.
• The shares were valued at $10.5 per share for the withholding transaction.
• Following this transaction, Madden beneficially owns 370,265 shares of Class A Common Stock directly.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, representing a standard tax-related transaction following the vesting of executive equity compensation.

Positives

• The vesting of 65,408 restricted stock units (RSUs) for the Chief Financial Officer indicates continued equity compensation and alignment with shareholder interests.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that routine Form 4 filings, such as this tax-related withholding, are common for executives receiving equity compensation and generally do not reflect specific industry trends or competitive shifts.

Comparison to Industry Standards

• The withholding of shares to cover tax obligations upon RSU vesting is a standard practice in executive compensation across industries, aligning with typical equity compensation plans seen at companies like Google (GOOGL) or Microsoft (MSFT) when their executives' restricted stock units vest.

Stakeholder Impact

• Shareholders: Minimal direct impact, as this is a routine tax event related to executive compensation and does not signal a change in company fundamentals or strategy.
• Employees: No direct impact.

Key Dates

Recommendation

This Form 4 filing details a routine tax withholding event related to executive equity compensation and does not provide new material information that would warrant a change in investment recommendation.

Keywords

Viant Technology, DSP, Larry Madden, CFO, Form 4, SEC filing, stock transaction, RSU vesting, tax withholding, beneficial ownership