SCHEDULE: Viant CFO Madden Corrects 6.9% Stake Disclosure

Viant Technology Inc.'s Chief Financial Officer, Larry Madden, filed an amended Schedule 13D to correct previously reported beneficial ownership of Class A Common Stock, now reflecting a 6.9% stake.

Summary

• Amendment No. 6 to Schedule 13D corrects beneficial ownership of Class A Common Stock underlying stock options previously reported in Amendment No. 5.
• Larry Madden, the Reporting Person, beneficially owns 1,226,769 shares of Viant Technology Inc. Class A Common Stock.
• This ownership represents 6.9% of the Class A Common Stock, based on 16,678,890 shares outstanding as of November 7, 2025.
• The beneficial ownership includes 194,940 shares held of record, 492,065 shares from stock options exercisable within 60 days, 65,408 shares from RSUs vesting within 60 days, and 474,356 shares from convertible Class B Units.
• On January 9, 2026, Madden acquired 23,489 shares underlying stock options and 65,408 shares underlying RSUs, awarded for services rendered.
• No open market transactions in Class A Common Stock were effected by the Reporting Person since Amendment No. 4.

Sentiment

Score: 6

Explanation: The filing is primarily a correction of a previous disclosure, which is neutral. The underlying event (acquisition of shares via options/RSUs) is a routine compensation event, which can be seen as slightly positive as it aligns management's interests with shareholders. The correction itself is a minor administrative issue.

Positives

• Increased transparency regarding beneficial ownership due to the correction.
• The acquisition of shares underlying options and RSUs indicates continued compensation for services rendered, aligning management's interests with shareholders.

Negatives

• The necessity for a correction (Amendment No. 6) suggests a prior reporting error, which could raise minor questions about data accuracy, though such amendments are common.

Future Outlook

No specific future outlook or guidance is provided in this filing, as it primarily concerns beneficial ownership disclosure.

Management Comments

• "This Amendment No. 6 is being filed to correct the beneficial ownership of Class A Common Stock underlying stock options that was reported in Amendment No. 5."
• "The stock options and RSUs were awarded to the Reporting Person by the Issuer in consideration for services rendered to the Issuer."

Industry Context

This filing is a routine disclosure of insider ownership and a correction to a previous filing. It does not provide broader industry trends or competitive analysis. However, insider ownership levels can be a factor in investor confidence within the ad-tech industry, indicating management's vested interest.

Corporate Governance

Stakeholder Impact

• Shareholders: Provides updated and corrected information on a key insider's ownership stake, enhancing transparency.
• Management: Clarifies the CFO's beneficial ownership, ensuring accurate public record.

Key Dates

Recommendation

This filing is a routine amendment to correct beneficial ownership information and does not contain new material information regarding the company's operational performance, strategic direction, or financial health that would warrant a change in investment recommendation. The slight increase in reported beneficial ownership due to vesting/exercise of compensation awards is a minor positive for management alignment but insufficient to alter a 'hold' stance without further fundamental analysis.

Keywords

Viant Technology Inc., Larry Madden, Schedule 13D, Beneficial Ownership, Class A Common Stock, Stock Options, RSUs, Corporate Governance, SEC Filing, Insider Ownership