Form 4: Viant CEO Timothy Vanderhook Executes Stock Sale Plan

CEO and Chairman Timothy Vanderhook reported the sale of Class A common stock held by Capital V LLC via a 10b5-1 trading plan.

Summary

• Timothy Vanderhook, CEO and Chairman of Viant Technology Inc., reported transactions involving the conversion of Class B units to Class A common stock.
• A total of 12,500 Class B units were converted to Class A common stock and subsequently sold.
• The sales occurred between April 20, 2026, and April 22, 2026, at weighted average prices ranging from $10.74 to $11.12 per share.
• Transactions were executed by Capital V LLC, an entity in which the reporting person holds a one-third interest, pursuant to a Rule 10b5-1 trading plan.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the transactions were executed under a pre-planned 10b5-1 arrangement and represent a small fraction of the total holdings.

Positives

• The transactions were conducted under a pre-established Rule 10b5-1 trading plan, which is designed to avoid concerns regarding insider trading by scheduling sales in advance.

Negatives

• The filing reflects a reduction in the indirect beneficial ownership of the CEO in the company's equity.

Risks

• Continued selling by major shareholders or insiders could exert downward pressure on the stock price.
• The reliance on a 10b5-1 plan indicates a systematic liquidation of shares by the reporting entity.

Future Outlook

The filing does not provide forward-looking financial guidance, as it is a disclosure of historical insider transactions.

Industry Context

StockSavvy.ai notes that insider selling via 10b5-1 plans is a standard practice for executives to diversify holdings and is generally viewed as neutral by the market, provided the sales are consistent with pre-set schedules.

Comparison to Industry Standards

• The use of 10b5-1 plans is the industry standard for corporate executives to manage equity holdings while maintaining regulatory compliance.
• The scale of the sale (12,500 shares) is relatively minor compared to the total holdings of 9,107,275 shares remaining in the entity.

Related Party Transactions

• Transactions were executed by Capital V LLC, an entity in which the CEO holds a one-third interest.

Stakeholder Impact

• Minimal impact expected as the sales were pre-planned and represent a small portion of the total shares held by the reporting entity.

Next Steps

• Continued monitoring of Form 4 filings for further sales under the existing 10b5-1 plan.

Key Dates

Keywords

Viant Technology, DSP, Insider Trading, Form 4, Timothy Vanderhook, 10b5-1, Equity Ownership