Form 4: Viant CEO Sells 2,500 Shares Under 10b5-1 Plan

Viant Technology Inc. CEO and Chairman Timothy Vanderhook reported the sale of 2,500 Class A Common Stock shares for $11.79 each under a pre-arranged 10b5-1 trading plan.

Summary

• Timothy Vanderhook, CEO and Chairman, Director, and 10% Owner of Viant Technology Inc. (DSP), reported the sale of 2,500 shares of Class A Common Stock.
• The transaction occurred on December 19, 2025, at a weighted average price of $11.79 per share.
• The shares were sold pursuant to a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025, and subsequently amended on September 17, 2025.
• The reported price of $11.79 is a weighted average, with individual sales ranging from $11.70 to $11.95.
• This sale represents Timothy Vanderhook's pro rata portion of a total of 7,500 shares of Class A Common Stock sold on behalf of Capital V LLC.
• Following this reported transaction, the direct beneficial ownership of these specific shares is 0, with indirect beneficial ownership noted as 'By Capital V LLC'.

Sentiment

Score: 5

Explanation: This is a neutral event. An insider sale, even by a CEO, under a 10b5-1 plan is a routine occurrence and does not inherently signal strong positive or negative sentiment about the company's future. It's a pre-scheduled liquidity event.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled transaction rather than a reaction to recent non-public information, which can reduce concerns about insider trading.

Negatives

• An insider sale, especially by a CEO and 10% owner, can sometimes be perceived negatively by the market as it might suggest a lack of confidence in the company's near-term prospects, although 10b5-1 plans mitigate this to some extent.
• The disposition of 2,500 shares at $11.79 per share represents a reduction in equity holdings by a key executive.

Future Outlook

The filing does not contain any forward-looking statements or guidance.

Industry Context

This Form 4 filing reports a routine insider transaction under a pre-arranged trading plan. It does not provide specific insights into broader industry trends or competitive positioning. Insider sales are a common occurrence across all industries, particularly when executives manage personal liquidity or portfolio diversification.

Comparison to Industry Standards

• The sale of shares by an insider under a 10b5-1 plan is a standard practice in corporate governance for publicly traded companies. It aligns with best practices for executives to manage their equity holdings transparently and avoid accusations of trading on material non-public information. No specific comparable companies or projects are mentioned in this filing.

Corporate Governance

Related Party Transactions

• The transaction involves Capital V LLC, which adopted and amended the 10b5-1 plan, and Timothy Vanderhook is reporting his pro rata portion of shares sold on behalf of Capital V LLC. This indicates a relationship between the reporting person and Capital V LLC.

Stakeholder Impact

• Shareholders: The sale of shares by a key insider could be interpreted by some shareholders as a slight negative signal, though the 10b5-1 plan mitigates this. The overall impact on the company's operations or strategic direction is likely minimal.
• Employees, Customers, Suppliers, Creditors: No direct impact on these stakeholders is indicated by this routine insider transaction.

Next Steps

• The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the reported range ($11.70 to $11.95).

Key Dates

Recommendation

This Form 4 filing reports a pre-scheduled insider sale by the CEO under a 10b5-1 plan. Such transactions are typically for personal financial planning and do not usually reflect a change in the executive's outlook on the company's fundamentals. Therefore, this specific filing alone does not provide sufficient new information to warrant a change from a 'hold' recommendation. Investors should continue to evaluate Viant Technology Inc. based on its financial performance, strategic initiatives, and broader market conditions.

Keywords

Viant Technology Inc., DSP, Timothy Vanderhook, Insider Sale, Form 4, 10b5-1 Plan, Class A Common Stock, CEO, Director, 10% Owner