Form 4: Viant 10% Owner Sells Class A Stock to Issuer

Capital V LLC, a 10% owner and director of Viant Technology Inc., exchanged Class B Units for Class A Common Stock and subsequently sold 941,777 shares of Class A Common Stock back to the issuer for approximately $9 million.

Summary

• Capital V LLC, a 10% owner and director of Viant Technology Inc., engaged in a series of transactions involving Viant securities.
• On September 16, 2025, Capital V LLC acquired 941,777 shares of Class A Common Stock through the exchange of Class B Units.
• Concurrently on September 16, 2025, 941,777 shares of Class B Common Stock were cancelled for no consideration as a result of the Class B Unit exchange.
• On September 17, 2025, Capital V LLC sold 941,777 shares of Class A Common Stock to Viant Technology Inc. at a price of $9.5564 per share.
• The aggregate price for the shares purchased by the issuer was approximately $9,000,000.
• The sale by Capital V LLC to the issuer was stated to be in connection with tax planning.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While a major shareholder reduced their stake, the stated reason is tax planning, and the issuer repurchased the shares, which can be seen as a positive use of capital.

Positives

• Viant Technology Inc. repurchased 941,777 shares of its Class A Common Stock, which can reduce the number of outstanding shares and potentially increase earnings per share.
• The transaction was explicitly for tax planning purposes by the selling entity, suggesting it is not a reflection of a negative outlook on the company's fundamentals.

Negatives

• A significant shareholder and director, Capital V LLC, reduced its direct beneficial ownership of Class A Common Stock by 941,777 shares.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• The sale of shares by Capital V LLC was made in connection with tax planning.

Industry Context

This filing reports an insider transaction and does not provide information directly related to broader industry trends or competitive landscape.

Related Party Transactions

• The transaction involves the issuer, Viant Technology Inc., purchasing shares from Capital V LLC, which is a 10% owner and director of the issuer, qualifying it as a related party transaction.

Stakeholder Impact

• Shareholders: The repurchase of shares by the issuer could lead to a reduction in the number of outstanding shares, potentially increasing the value of remaining shares.
• Capital V LLC: Reduced its direct beneficial ownership in Viant Technology Inc. for tax planning purposes.

Key Dates

Recommendation

This Form 4 filing details an insider transaction where a 10% owner and director sold shares back to the issuer for tax planning. While insider selling can sometimes be a negative signal, the explicit reason (tax planning) and the fact that the issuer repurchased the shares (which can be a positive capital allocation move) mitigate significant negative implications. Without broader financial context or a clear change in company fundamentals, a 'hold' recommendation is appropriate, as this single transaction does not fundamentally alter the investment thesis.

Keywords

Viant Technology Inc., DSP, Capital V LLC, Form 4, Insider Transaction, Share Sale, Stock Repurchase, Beneficial Ownership, Class A Common Stock, Class B Units