Form 4: Capital V LLC Plans Future Sale of Viant Technology Shares

Capital V LLC, a 10% owner and director of Viant Technology Inc., has filed a Form 4 disclosing a planned sale of 7,500 shares of Class A Common Stock on December 19, 2025.

Summary

• Capital V LLC, identified as a Director and 10% Owner of Viant Technology Inc. (DSP), filed a Form 4.
• The filing reports a planned disposition of 7,500 shares of Class A Common Stock.
• The transaction is scheduled for December 19, 2025.
• The shares are to be sold at a weighted average price of $11.79 per share, with individual transactions ranging from $11.70 to $11.95.
• This sale is being conducted pursuant to a Rule 10b5-1 plan, which was adopted by Capital V LLC on March 18, 2025, and subsequently amended on September 17, 2025.
• Following this planned transaction, Capital V LLC's direct beneficial ownership of Class A Common Stock will be 0 shares.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to a significant insider's planned full divestment of Class A Common Stock, even though it is pre-planned under a 10b5-1 plan. While the plan mitigates the immediate negative signal of an opportunistic sale, the act of divesting all shares by a 10% owner and director can still be perceived cautiously by the market.

Positives

• The planned sale is being executed under a pre-arranged Rule 10b5-1 plan, which indicates the transaction was scheduled in advance and not based on immediate, non-public information.

Negatives

• A significant insider (10% owner and director) is planning to divest all of its Class A Common Stock holdings, which could be interpreted by the market as a lack of confidence in the company's future prospects.

Risks

• The planned divestment by a 10% owner and director could lead to negative market sentiment or increased selling pressure on Viant Technology Inc.'s stock.

Future Outlook

The filing does not provide any forward-looking statements or guidance regarding Viant Technology Inc.'s operational or financial performance, focusing solely on a planned insider transaction.

Industry Context

This Form 4 filing pertains to an insider's planned stock transaction and does not offer insights into broader industry trends or competitive landscape. It is a specific disclosure related to corporate governance and ownership changes.

Related Party Transactions

• The planned sale of 7,500 shares of Class A Common Stock by Capital V LLC, a 10% owner and director of Viant Technology Inc., constitutes a related party transaction.

Stakeholder Impact

• Shareholders may view the planned full divestment by a 10% owner and director as a negative signal, potentially impacting investor confidence and the company's stock price.
• The transaction itself does not directly impact employees, customers, suppliers, or creditors, but market reaction could have indirect effects.

Key Dates

Recommendation

While the planned sale by Capital V LLC is executed under a pre-arranged 10b5-1 plan, mitigating the immediate concern of an opportunistic sale, the complete divestment by a 10% owner and director is a notable event. This action, even if planned, does not provide a positive catalyst for the stock. Without additional fundamental information about Viant Technology Inc.'s performance or strategic direction, a 'hold' recommendation is prudent, advising investors to monitor future company developments and market reaction to this significant insider sale.

Keywords

Viant Technology, DSP, Capital V LLC, Form 4, Insider Trading, Stock Sale, 10b5-1 Plan, Director, 10% Owner