Form 4: Capital V LLC Executes Viant Technology Share Sale

Capital V LLC, a 10% owner of Viant Technology Inc., reported the conversion of Class B units and the subsequent sale of 37,500 shares of Class A common stock.

Summary

• Capital V LLC converted 37,500 Class B units into 37,500 shares of Class A common stock on April 20, 2026.
• The transaction involved the automatic cancellation of 37,500 shares of Class B common stock.
• The reporting person sold a total of 37,500 shares of Class A common stock across three trading days (April 20-22, 2026).
• Sales were executed pursuant to a Rule 10b5-1 trading plan adopted on March 18, 2025, and amended on September 17, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event; while insider selling can be perceived negatively, the use of a pre-planned 10b5-1 schedule suggests routine portfolio management rather than a reaction to negative internal developments.

Positives

• The transactions were conducted under a pre-established Rule 10b5-1 trading plan, indicating systematic divestment rather than reactive selling.

Negatives

• The sale represents a reduction in the equity stake held by a significant 10% owner.

Risks

• Continued divestment by major shareholders can exert downward pressure on the stock price.
• Market volatility may impact the proceeds of future sales under the existing 10b5-1 plan.

Future Outlook

The filing does not provide forward-looking guidance, as it is a disclosure of historical insider transactions.

Industry Context

StockSavvy.ai notes that insider selling by major institutional holders is common in the AdTech sector as firms reach maturity or as investment funds rebalance portfolios, though it is often monitored closely by retail investors for signals regarding long-term confidence.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for institutional investors to avoid allegations of insider trading while liquidating positions.

Stakeholder Impact

• Shareholders may experience minor price volatility due to the systematic selling of shares by a 10% owner.

Next Steps

• Continued monitoring of Form 4 filings to track the remaining balance of Class B units held by Capital V LLC.

Key Dates

Keywords

Viant Technology, DSP, Insider Trading, Form 4, Capital V LLC, Equity Divestment, 10b5-1 Plan