10-K: Pursuit Attractions and Hospitality Reports Strong 2024 Results Following GES Business Sale
Annual Results
Pursuit Attractions and Hospitality, Inc. reports its 2024 financial results, highlighting the completion of the GES Business sale and a strategic focus on attractions and hospitality.
Summary
- Pursuit Attractions and Hospitality, Inc. completed the sale of its GES Business to Truelink Capital on December 31, 2024, for $535 million and relaunched as a standalone attractions and hospitality company.
- The company began trading under the new NYSE ticker symbol PRSU on January 2, 2025.
- The sale of the GES Business is classified as a discontinued operation in the 2024 Form 10-K.
- The company's revenue for 2024 was $366.5 million, a 4.6% increase compared to 2023.
- Attractions revenue increased by 9.4%, while hospitality revenue decreased slightly by 0.6%.
- The company acquired the Jasper SkyTram attraction on December 31, 2024, for approximately $16.5 million U.S. dollars.
- Wildfires in Jasper National Park in July 2024 impacted operations, resulting in costs of approximately $21.5 million, which are expected to be recovered through insurance.
- The company has planned capital expenditures of approximately $70 million to $75 million for the next 12 months.
- A non-cash goodwill impairment charge of $14.0 million was recorded associated with the Flyover attractions reporting unit.
- The company entered into a $200 million revolving credit facility on January 3, 2025, with a maturity of January 3, 2030.
Sentiment
Score: 7
Explanation: The document presents a generally positive outlook, driven by the completion of a major strategic transaction (the GES Business sale) and growth in the attractions segment. However, there are some negative aspects, such as the impact of wildfires and impairment charges, which temper the overall sentiment.
Positives
- Completion of the GES Business sale provides a significant cash infusion.
- Overall revenue increased by 4.6% in 2024.
- Attractions revenue showed strong growth, driven by new and existing attractions.
- The acquisition of Jasper SkyTram expands the company's portfolio of attractions.
- Insurance is expected to cover the costs associated with the Jasper wildfires.
- The new $200 million revolving credit facility provides financial flexibility.
Negatives
- Hospitality revenue decreased slightly due to the Jasper wildfires.
- The Jasper wildfires negatively impacted visitation to lodging properties and attractions.
- A non-cash goodwill impairment charge of $14.0 million was recorded associated with the Flyover attractions reporting unit.
- The company recorded an asset impairment charge of $5.5 million related to site-specific engineering plans developed for Flyover Canada Toronto.
Risks
- General economic uncertainty could impact consumer spending on leisure travel.
- The seasonality of the business makes it vulnerable to adverse events during peak periods.
- Competition in the attractions and hospitality industry could impact market share.
- Travel industry disruptions could adversely affect the business.
- Natural disasters and catastrophic events could negatively affect the business.
- Cybersecurity attacks and threats pose a risk to operations and data security.
- Changes in tax laws could affect profitability and financial condition.
- Volatility in the stock price could impact investors.
Future Outlook
The company intends to continue making selective investments to advance its Refresh, Build, Buy growth strategy while maintaining a solid liquidity position.
Industry Context
The company operates in the global attractions and hospitality industry, competing based on location, uniqueness of facilities, service, quality, and price. The industry is subject to seasonality and is influenced by travel trends and economic conditions.
Comparison to Industry Standards
- The document does not provide specific comparisons to industry standards or competitors.
- However, it mentions that the company competes for guests at its hotels and for customers of its attractions, based primarily on brand name recognition and reputation, location, customer satisfaction, attraction and room rates, quality of service, amenities, quality of accommodations, security, cancellation policy, and access to preferred rate hotel inventory.
Management Changes
| Role | Previous Person | New Person | Effective Date | Reason |
|---|---|---|---|---|
| Chief Financial Officer | Ellen M. Ingersoll | Michael Bo Heitz | Upon filing of 2024 Form 10-K | Ellen Ingersoll stepping down from her role. |
| Chief Accounting Officer | Leslie Striedel | June 30, 2025 | Leslie Striedel stepping down from her role. |
Legal Proceedings
- The company continues to manage its legal defense of various claims from the victims and their families related to the July 18, 2020, accident at the Columbia Icefield Adventure attraction.
Stakeholder Impact
- Shareholders will benefit from the strategic shift and potential for growth in the attractions and hospitality business.
- Employees may experience changes due to the restructuring and transition following the GES Business sale.
- Customers may see enhanced experiences and offerings as the company focuses on its core business.
- Communities where the company operates may benefit from the company's commitment to community involvement and sustainable tourism.
Next Steps
- Continue to work with insurance carriers to receive the full amount due for losses related to the Jasper wildfires.
- Continue to make selective investments to advance the Refresh, Build, Buy growth strategy.
- Complete the termination of the Giltspur, Inc. Employees Pension Plan in the first half of 2025.
- Complete the termination of the Retirement Plan for Management Employees of Brewster Inc in the second half of 2025.
- Provide updates regarding a succession plan for Leslie Striedel and the transition of her current responsibilities at a later date.
Key Dates
| Date | Description |
|---|---|
| July 18, 2020 | Accident at Columbia Icefield Adventure attraction. |
| August 5, 2020 | Investment agreement with Crestview Partners. |
| July 30, 2021 | Entered into $500 million credit facility. |
| April 6, 2022 | Acquired Glacier Raft Company. |
| May 16, 2023 | Entered into $27.0 million Canadian dollar credit facility. |
| May 2023 | Resolved charges from Canadian office of Occupational Health and Safety in relation to the 2020 accident. |
| July 22, 2024 | Jasper National Park closed and evacuated due to wildfire activity. |
| July 24, 2024 | Wildfire entered the Jasper townsite. |
| August 6, 2024 | Facility lease for Flyover Canada Toronto terminated. |
| October 20, 2024 | Entered into Equity Purchase Agreement with Truelink Capital. |
| December 6, 2024 | Common stock exceeded volume-weighted-average price of $42.50. |
| December 16, 2024 | Michael Bo Heitz appointed as Chief Financial Officer. |
| December 20, 2024 | Acquired assets of Montana House. |
| December 31, 2024 | Completed the sale of the GES Business, acquired Jasper SkyTram, and effected mandatory conversion of preferred stock. |
| January 2, 2025 | Began trading under new NYSE ticker symbol PRSU. |
| January 3, 2025 | Entered into a $200 million revolving credit facility. |
| March 10, 2025 | There were 4,032 shareholders of record of common stock. |
| March 31, 2025 | Ellen Ingersoll to continue to serve in an advisory role through this date. |
| June 30, 2025 | Leslie Striedel, Chief Accounting Officer, will step down from her role. |
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