Form 4: CEO Barry W. Acquires PRSU Stock Under 10b5-1 Plan

Pursuit Attractions & Hospitality CEO David W. Barry purchased 2,245 shares of common stock at $33.32, increasing his direct beneficial ownership.

Summary

• David W. Barry, President and CEO, and a Director of Pursuit Attractions & Hospitality, Inc. (PRSU), acquired shares.
• On November 10, 2025, Mr. Barry purchased 2,245 shares of common stock.
• The purchase price per share was $33.32.
• Following this transaction, Mr. Barry directly beneficially owns 109,675 shares of common stock.
• He also indirectly beneficially owns 2,799 shares through a 401(k) plan.
• Between March 2025 and November 2025, 335 shares were acquired under the 401(k) plan.
• The transaction was made pursuant to a Rule 10b5-1(c) plan.

Sentiment

Score: 8

Explanation: The President and CEO's direct purchase of a significant number of shares, especially under a 10b5-1 plan, typically signals strong confidence in the company's future prospects and valuation.

Positives

• CEO David W. Barry purchased 2,245 shares of company common stock, signaling confidence in the company's future.
• The transaction was executed under a Rule 10b5-1(c) plan, indicating a pre-planned acquisition strategy.

Future Outlook

This filing does not contain forward-looking statements or guidance.

Management Comments

• The acquisition of shares by President and CEO David W. Barry under a Rule 10b5-1 plan indicates a pre-planned investment in the company's equity.

Industry Context

This filing reports an insider transaction, which is a company-specific event and does not directly relate to broader industry trends or competitors. However, insider buying can sometimes be interpreted as a positive signal for the company's prospects within its industry.

Related Party Transactions

• The reporting person acquired 335 shares of the Issuer's common stock under the Pursuit Attractions and Hospitality, Inc. 401(k) plan between March 2025 and November 2025.

Stakeholder Impact

• Shareholders: May view the CEO's stock purchase as a positive indicator of future company performance and management alignment with shareholder interests.

Key Dates

Recommendation

The President and CEO's direct purchase of company stock, especially under a pre-planned 10b5-1 program, demonstrates strong conviction in the company's valuation and future prospects. This insider buying activity often serves as a bullish signal for investors, suggesting that management believes the stock is undervalued or poised for growth.

Keywords

Pursuit Attractions & Hospitality, PRSU, Insider Trading, Stock Purchase, CEO, Form 4, David W. Barry, Equity Acquisition, 10b5-1 Plan