8-K: Versus Systems Partners LiftMedia for European DOOH Expansion

Versus Systems Inc. announced a definitive agreement with LiftMedia LDA to integrate its interactive engagement technology across LiftMedia's Digital Out-of-Home network in key European markets.

Summary

• Versus Systems Inc. has entered into a definitive agreement with Polay & DellAringa LDA (dba LiftMedia LDA) to integrate its interactive engagement technology into LiftMedia's Digital Out-of-Home (DOOH) network.
• The partnership aims to launch a new consumer-facing mobile app in Spain, Portugal, and other Iberian Peninsula markets, with future expansion across Europe.
• The app will connect LiftMedia's DOOH screens, which reach 2.65 million people daily and generate nearly 1 billion annual impressions, with a digital ecosystem of content, games, commercial services, and daily utilities.
• The agreement includes "LiftGames," an interactive content hub powered by Versus, offering instant games, quizzes, challenges, and reward-based engagement directly on LiftMedia's elevator and residential screens.
• A pilot launch is scheduled for the second half of Q1 2026 in Spain and Portugal, followed by a full regional rollout in Q2 2026.
• The business model involves a 50:50 revenue share on qualified digital engagement streams, leveraging LiftMedia's existing hardware footprint.
• Expected revenue streams include sponsored and branded games, engagement-based billing, affiliate partnerships, tournaments, subscriptions, and data insights.

Sentiment

Score: 8

Explanation: The announcement details a significant strategic partnership with a clear path to market expansion and recurring revenue generation, leveraging existing infrastructure and a 50:50 revenue share. This is a strong positive development for the company's growth prospects.

Positives

• Significant market expansion into Spain, Portugal, and the broader Iberian Peninsula and Europe.
• Access to LiftMedia's extensive DOOH network, reaching 2.65 million people daily and nearly 1 billion impressions annually.
• Creation of a scalable monetization engine through user interaction and brand engagement.
• 50:50 revenue sharing model on digital engagement streams, providing a clear path to recurring digital revenue.
• Leverages LiftMedia's existing hardware, minimizing new installation costs for Versus Systems.
• Positions Versus Systems to unlock recurring digital revenue at scale.
• Enhances user engagement through gamification and interactive content across multiple touchpoints (DOOH screens, mobile app).

Risks

• Actual results may differ materially from expected results due to various factors.
• Challenges in correct measurement and identification of factors affecting the business or the extent of their likely impact.
• Accuracy and completeness of publicly available information upon which the business strategy is based.
• Uncertainty regarding the success of the business and the realization of projected revenues and earnings.
• Forward-looking statements are subject to known and unknown risks, uncertainties, and other important factors that could cause actual results, performance, or achievements to differ materially.

Future Outlook

The company anticipates a pilot launch of the new consumer-facing mobile app in Spain and Portugal in the second half of Q1 2026, followed by a full rollout across the Iberian Peninsula in Q2 2026, with further expansionary phases planned for Europe. This partnership is expected to unlock recurring digital revenue at scale by transforming LiftMedia's DOOH network into a dynamic engagement ecosystem, with predicted revenue streams from sponsored games, engagement-based billing, affiliate partnerships, tournaments, subscriptions, and data insights.

Management Comments

• "This partnership positions Versus to unlock recurring digital revenue at scale by transforming LiftMedia's DOOH network into a dynamic engagement ecosystem." Luis Goldner, Chief Executive Officer of Versus Systems.
• "This new platform will redefine how residents interact with daily digital touchpoints. We're looking forward to working with Versus to create an intentional and exciting user journey for our customers." Flavio Polay, Founder of LiftMedia.

Industry Context

This agreement positions Versus Systems to capitalize on the growing Digital Out-of-Home (DOOH) advertising market, integrating interactive gamification into a traditionally static medium. By combining DOOH screens with a mobile app and reward-based engagement, Versus and LiftMedia are creating a more dynamic and measurable advertising ecosystem, aligning with broader industry trends towards interactive and data-driven advertising solutions. This move could set a new standard for engagement in public and residential spaces, differentiating LiftMedia's offering in competitive European markets.

Stakeholder Impact

• Shareholders: Potential for increased revenue, market expansion, and long-term growth, which could positively impact share value.
• Customers (Brands/Advertisers): Access to a new, highly engaged audience through an interactive DOOH network with measurable engagement.
• Users (Consumers): Enhanced daily digital touchpoints with interactive games, content, and reward opportunities in elevators and residential spaces.
• Employees: Potential for growth and new opportunities within Versus Systems as the partnership expands.

Next Steps

• Continue development of the new consumer-facing mobile app.
• Initiate a pilot launch in Spain and Portugal in the second half of Q1 2026.
• Execute a full rollout across the Iberian Peninsula in Q2 2026.
• Plan and implement further expansionary phases across Europe.

Key Dates

Recommendation

This definitive agreement represents a significant strategic win for Versus Systems, opening up substantial new markets in Europe through a partnership with an established DOOH network. The 50:50 revenue share model, combined with leveraging LiftMedia's existing infrastructure and extensive reach (2.65 million daily users, 1 billion annual impressions), provides a clear and scalable path to recurring digital revenue. The integration of gamification into DOOH is an innovative approach that aligns with current market trends for interactive advertising and audience engagement. While future execution risks exist, the outlined plan for pilot and full rollout in Q1/Q2 2026 provides a tangible timeline for growth. This partnership has the potential to materially enhance Versus Systems' financial performance and market position, making it an attractive long-term investment.

Keywords

Versus Systems, LiftMedia, Digital Out-of-Home, DOOH, gamification, interactive engagement, mobile app, Spain, Portugal, Iberian Peninsula, Europe, revenue share, advertising technology, engagement platform, Nasdaq: VS