Versant Media Group, Inc. has entered into a definitive agreement to acquire Full Swing, a sports technology company, for approximately $530 million in cash. The acquisition aims to integrate Full Swing's patented hardware and software, which are used in golf, baseball, and multi-sport interactive experiences, into Versant's portfolio. Full Swing's offerings include simulation technology, launch monitors, virtual greens, and integrated software focused on performance data, practice, and entertainment. The transaction is expected to close in the second half of 2026, subject to customary closing conditions. Ryan Dotters, CEO of Full Swing, will join Versant, reporting to Will McIntosh, President of Digital Platforms and Ventures.