VERI.NASDAQVeritone, INC

SCHEDULE: Veritone Insider Boosts Stake to 10.9%

Sentiment:

Insider Ownership Update

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Veritone's Ryan Steelberg increased his beneficial ownership to 10.9% through a private placement of 366,300 shares at $2.73 per share.

Capital raiseThe filing details the 'Steelberg Private Placement' where Veritone, Inc. issued 366,300 shares of common stock to Ryan Steelberg.The shares were issued at $2.73 per share, raising approximately $1,000,000 for the company.The issuance was conducted under an exemption from registration (Section 4(a)(2) and Rule 506(b) of the Securities Act).
Better than expectedThe increase in beneficial ownership by a key executive, Ryan Steelberg, is generally viewed positively by the market, indicating management's confidence in the company's valuation and future prospects.

Summary

  • Ryan Steelberg, a reporting person for Veritone, Inc., increased his beneficial ownership to 6,079,106 shares, representing 10.9% of the company's common stock.
  • This increase was primarily due to the closing of the Steelberg Private Placement on August 13, 2025.
  • In the private placement, Veritone issued 366,300 shares of its common stock to Ryan Steelberg at a price of $2.73 per share, which was the consolidated closing bid price on August 12, 2025.
  • The shares issued in the private placement were not registered under the Securities Act of 1933, but were offered under the exemption provided in Section 4(a)(2) and Rule 506(b).
  • Steelberg's ownership includes shares held directly, through the RSS Trust, and through RVH, LLC, where he serves as trustee or sole member/manager.
  • As of August 1, 2025, there were 55,271,810 shares of common stock outstanding, which, combined with the 366,300 shares issued in the private placement, formed the basis for the 10.9% calculation.

Sentiment

Score: 7

Explanation: The sentiment is positive due to a significant increase in insider ownership by a key executive, signaling strong confidence in the company's future. The private placement also provided capital to the company.

Positives

  • The increase in beneficial ownership by a key insider, Ryan Steelberg, signals strong confidence in Veritone's future prospects and current valuation.
  • The private placement structure allowed the company to raise capital without the potential market pressure associated with a public offering.

Future Outlook

The filing does not contain explicit forward-looking statements or guidance regarding the company's future performance or strategic direction, focusing instead on the change in beneficial ownership.

Industry Context

This filing, a Schedule 13D/A, primarily details a change in insider ownership and a related private placement. It does not provide broader industry context or trends, but increased insider stakes can be seen as a positive signal within the industry.

Related Party Transactions

  • The Steelberg Private Placement constitutes a related party transaction, as shares were issued directly to Ryan Steelberg, a reporting person and key executive of Veritone, Inc.

Stakeholder Impact

  • Shareholders: The increased insider ownership may be perceived as a positive signal, potentially boosting investor confidence and share price.
  • Company: The private placement provided capital to the company, strengthening its financial position.

Key Dates

DateDescription
October 3, 2017Original Schedule 13D filed with the SEC.
March 20, 2018Amendment No. 1 to Schedule 13D filed.
May 16, 2018Amendment No. 2 to Schedule 13D filed.
April 24, 2020Amendment No. 3 to Schedule 13D filed.
June 29, 2020Amendment No. 4 to Schedule 13D filed.
September 30, 2020Amendment No. 5 to Schedule 13D filed.
January 15, 2021Amendment No. 6 to Schedule 13D filed.
March 3, 2021Amendment No. 7 to Schedule 13D filed.
July 3, 2024Amendment No. 8 to Schedule 13D filed (only with respect to Ryan Steelberg).
July 2, 2025Amendment No. 9 to Schedule 13D filed (only with respect to Ryan Steelberg).
August 1, 2025Date as of which 55,271,810 shares of common stock were outstanding.
August 12, 2025Date of event requiring filing of this statement; also the date of the consolidated closing bid price ($2.73) used for the private placement.
August 13, 2025Closing date of the Steelberg Private Placement and issuance of 366,300 shares.

Recommendation

buy

The substantial increase in beneficial ownership by Ryan Steelberg, a key insider, through a direct private placement, demonstrates strong conviction in Veritone's intrinsic value and future growth trajectory. This insider buying activity is a powerful signal to the market, suggesting that management believes the stock is undervalued and has significant upside potential, making it an attractive 'buy' for investors.

Keywords

Veritone, Ryan Steelberg, Insider Ownership, Private Placement, Schedule 13D, Common Stock, Beneficial Ownership, SEC Filing

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