Form 4: Vera Bradley's Chief Marketing Officer, Alison Hiatt, Reports Stock Transactions

Alison Hiatt, Chief Marketing Officer of Vera Bradley, reports the acquisition of restricted stock units and the disposal of common stock to cover tax obligations.

Summary

• On April 4, 2025, Alison Hiatt, the Chief Marketing Officer of Vera Bradley, acquired 70,423 common shares through restricted stock units.
• These restricted stock units are subject to vesting and forfeiture.
• On April 5, 2025, Ms. Hiatt disposed of 3,805 shares of common stock at a price of $2.13 to fulfill tax withholding obligations related to the vesting of a previously granted restricted stock unit award.
• Following these transactions, Ms. Hiatt beneficially owns 112,480 shares of Vera Bradley common stock.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing stock transactions, with neutral sentiment.

Industry Context

Form 4 filings are standard practice for reporting insider transactions and provide transparency into the trading activities of company executives.

Stakeholder Impact

• The transactions have a minor impact on shareholders as they reflect routine executive compensation and tax-related stock disposals.

Key Dates

Keywords

Vera Bradley, Alison Hiatt, Chief Marketing Officer, Form 4, Stock Transaction, Restricted Stock Units, Beneficial Ownership, Tax Withholding