SCHEDULE 13D/A: Vera Bradley Founders and Family Group Maintain Significant Stake, File Amended 13D

An amended Schedule 13D filing reveals the continued substantial beneficial ownership of Vera Bradley, Inc. common stock by a group of individuals and trusts associated with the company's founders.

Summary

• The filing is an Amendment No. 15 to Schedule 13D for Vera Bradley, Inc. (CUSIP: 92335C106).
• The Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust beneficially owns 4,035,768 shares, representing 14.45% of the class.
• Robert J. Hall beneficially owns 2,929,272 shares, representing 10.5% of the class, including 39,906 restricted stock units and 145,483 directly held shares, with shared voting/dispositive power over additional trust holdings.
• Joan Byrne Hall beneficially owns 2,743,883 shares, representing 9.8% of the class, primarily through shared voting/dispositive power over various trust holdings.
• James B. Byrne beneficially owns 2,744,186 shares, representing 9.8% of the class, including shares held by his trusts and shared power over other family trusts.
• Thomas F. Byrne, II beneficially owns 2,744,186 shares, representing 9.8% of the class, including shares held by his trusts and shared power over other family trusts.
• Michael C. Ray beneficially owns 2,749,316 shares, representing 9.8% of the class, through shared voting/dispositive power over various trust holdings.
• Anne-Marie Ray beneficially owns 2,749,316 shares, representing 9.8% of the class, including shares held by her trusts and shared power over other family trusts.
• The Barbara Bradley Baekgaard Family Foundation beneficially owns 31,358 shares, representing 0.11% of the class.

Sentiment

Score: 5

Explanation: The document is a factual disclosure of beneficial ownership and does not contain information that would significantly alter sentiment, indicating a neutral stance.

Positives

• The continued significant beneficial ownership by a group associated with the company's founders and their families indicates a stable and potentially long-term commitment to the company's strategic direction.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Provides transparency regarding the significant ownership stakes held by a group of individuals and trusts associated with the company's founders, which can influence voting power and strategic decisions.

Key Dates

Keywords

Vera Bradley, SEC filing, Schedule 13D, beneficial ownership, common stock, founder ownership, family trusts, corporate governance, shareholder disclosure