Form 4: Vera Bradley Executive Alison Hiatt Reports Share Disposal for Tax Obligations

Alison Hiatt, Chief Marketing Officer of Vera Bradley, Inc., disposed of 2,660 shares of common stock on March 31, 2025, to cover tax obligations related to vesting restricted stock units.

Summary

• On March 31, 2025, Alison Hiatt, the Chief Marketing Officer of Vera Bradley, Inc., reported a transaction involving the disposal of 2,660 shares of the company's common stock.
• The shares were disposed of to fulfill tax withholding obligations associated with the vesting of a previously granted restricted stock unit award.
• The transaction was executed at a price of $2.31 per share.
• Following the transaction, Hiatt directly owns 45,862 shares of Vera Bradley, Inc.

Sentiment

Score: 5

Explanation: This is a routine transaction related to tax obligations, and it doesn't necessarily indicate a positive or negative sentiment towards the company's future prospects.

Industry Context

Form 4 filings are a routine part of insider trading regulations, providing transparency into the transactions of company executives. This transaction is a common occurrence where executives sell shares to cover tax obligations related to vesting equity awards.

Key Dates

Keywords

Vera Bradley, Alison Hiatt, Chief Marketing Officer, Form 4, Share Disposal, Tax Obligations, Restricted Stock Units, Beneficial Ownership, VRA