Form 4: Veeva Systems SVP Jonathan Faddis Sells Shares Under 10b5-1 Trading Plan

Jonathan Faddis, SVP, Gen. Counsel, and Secretary of Veeva Systems Inc., sold 2,353 shares of Class A Common Stock at $200 per share on August 21, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On August 21, 2024, Jonathan Faddis, the SVP, Gen. Counsel, and Secretary of Veeva Systems Inc., sold 2,353 shares of Class A Common Stock.
• The sale was executed at a price of $200 per share.
• Following the transaction, Faddis directly owns 9,035 shares of Veeva Systems Inc.
• The sale was conducted under a Rule 10b5-1 trading plan adopted on December 21, 2023.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing related to an insider stock sale under a pre-arranged trading plan. It doesn't inherently indicate positive or negative sentiment.

Industry Context

Sales by company insiders are a common occurrence and are often planned in advance to avoid any appearance of impropriety. Rule 10b5-1 trading plans allow insiders to sell shares at predetermined times and prices, regardless of any inside information they may possess.

Stakeholder Impact

• The sale of shares by an insider could have a minor impact on shareholder sentiment, but is unlikely to have a significant effect given the pre-planned nature of the transaction.

Key Dates