Form 4: Veeva Systems Director Sells Shares Under 10b5-1 Plan

Veeva Systems Director Priscilla Hung sold 750 shares of Class A Common Stock for $155.64 per share under a pre-arranged trading plan.

Summary

• Priscilla Hung, a Director at Veeva Systems Inc., reported a transaction on April 30, 2026.
• The transaction involved the sale of 750 shares of Class A Common Stock.
• The sale was executed at a price of $155.64 per share.
• This sale was made pursuant to a Rule 10b5-1 trading plan adopted by Ms. Hung on January 12, 2026.
• Following the transaction, Ms. Hung beneficially owns 3,253 shares of Class A Common Stock directly.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as the sale was conducted under a pre-established 10b5-1 plan, indicating it was planned in advance and not necessarily a reflection of negative sentiment towards the company's future prospects.

Negatives

• Director Priscilla Hung sold 750 shares of Class A Common Stock.

Future Outlook

No specific future outlook or guidance is provided in this filing, as it is a statement of changes in beneficial ownership.

Industry Context

StockSavvy.ai notes that insider sales, particularly those executed under Rule 10b5-1 plans, are common for executives and directors to diversify holdings or manage personal finances. The price of $155.64 per share reflects the market valuation at the time of the transaction.

Key Dates

Keywords

Veeva Systems, VEEV, Form 4, Insider Trading, Rule 10b5-1, Stock Sale, Director Transaction