Form 4: Utz Brands CEO Friedman Buys 7,200 Shares

Sentiment:

Insider Transaction Report


Utz Brands CEO Howard A. Friedman purchased 7,200 shares of Class A Common Stock at an average price of $10.581, signaling confidence.

Summary

  • Howard A. Friedman, CEO and Director of Utz Brands, Inc. (UTZ), acquired 7,200 shares of Class A Common Stock.
  • The transaction occurred on November 3, 2025, at a weighted average price of $10.581 per share, with prices ranging from $10.55 to $10.60.
  • This purchase was executed under a Rule 10b5-1 pre-arranged trading plan.
  • Following this transaction, Mr. Friedman beneficially owns a total of 279,279 shares of Class A Common Stock, held directly and indirectly through various trusts and an IRA.

Sentiment

Score: 8

Explanation: The CEO's purchase of company stock, particularly under a pre-arranged 10b5-1 plan, signals strong confidence in the company's future performance and valuation.

Positives

  • CEO Howard A. Friedman purchased 7,200 shares of Class A Common Stock, indicating management's confidence in the company's future prospects.
  • The purchase was made at an average price of $10.581 per share, representing a direct investment by a key executive.

Future Outlook

NA

Industry Context

NA

Related Party Transactions

  • Prior transfer of 59,098 shares of Class A Common Stock from Howard A. Friedman to the Howard A. Friedman Revocable Trust u/a/d 09/24/2012, which was exempt under Rule 16a-13.
  • Prior transfer of 75,246 shares of Class A Common Stock from Howard A. Friedman to the Howard A. Friedman 2025-1 GRAT dtd 06/01/2025, which was exempt under Rule 16a-13.
  • Prior transfer of 6,350 shares of Class A Common Stock from Howard A. Friedman to the Howard Friedman Rollover IRA, which was exempt under Rule 16a-13.

Stakeholder Impact

  • Shareholders: May view the CEO's purchase as a positive signal of confidence, potentially influencing investor sentiment.
  • Employees: Could interpret the CEO's investment as a sign of stability and belief in the company's long-term success.

Key Dates

DateDescription
09/24/2012Date of the Howard A. Friedman Revocable Trust, referenced in a prior exempt transfer.
06/01/2025Date of the Howard A. Friedman 2025-1 GRAT, referenced in a prior exempt transfer.
11/03/2025Date of the reported transaction where Howard A. Friedman purchased shares.
11/04/2025Date the Form 4 was signed by the attorney-in-fact for Howard A. Friedman.

Recommendation

hold

The CEO's purchase of 7,200 shares demonstrates management's conviction in Utz Brands' valuation and future prospects. This insider buying activity, especially from a key executive, is generally a positive indicator for investors, reinforcing a 'hold' position and potentially signaling an opportune time for further due diligence.

Keywords

Utz Brands, UTZ, Howard A. Friedman, Insider Buy, Stock Purchase, CEO, Director, Form 4, Class A Common Stock, 10b5-1 Plan

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