Form 4: Urgent.ly Director Sells Shares Under Pre-Arranged Trading Plan

Urgent.ly Inc. Director Ben Volkow sold 2,256 shares of common stock for a weighted average price of $4.0382 per share, pursuant to a Rule 10b5-1 trading plan.

Summary

• Ben Volkow, a Director of Urgent.ly Inc. (ULY), reported the sale of 2,256 shares of the company's common stock.
• The transaction occurred on June 18, 2025.
• The shares were sold at a weighted average price of $4.0382 per share, with individual transaction prices ranging from $4.01 to $4.30.
• This sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Volkow on November 20, 2023.
• Following this transaction, Ben Volkow beneficially owns 19,257 shares of Urgent.ly Inc. common stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral to slightly negative. While a director selling shares can be perceived negatively, the fact that it was done under a pre-arranged 10b5-1 plan mitigates concerns about opportunistic selling based on undisclosed information.

Positives

• The sale was conducted under a pre-arranged Rule 10b5-1 trading plan, indicating a scheduled transaction rather than an immediate reaction to new information, which can reduce concerns about insider selling.

Negatives

• A director selling shares, even under a pre-arranged plan, can sometimes be perceived negatively by investors as it reduces the insider's direct stake in the company.

Future Outlook

NA

Industry Context

This Form 4 filing reports an individual insider transaction and does not provide broader industry context or trends.

Related Party Transactions

• The transaction involves a director of Urgent.ly Inc. selling company stock, which is a related-party transaction by definition, though it is a standard insider trading disclosure.

Stakeholder Impact

• Shareholders may observe the reduction in a director's direct ownership, which could influence their perception of insider confidence, although the 10b5-1 plan context typically lessens this impact.

Key Dates

Keywords

Urgent.ly, ULY, Ben Volkow, Form 4, Insider Trading, Stock Sale, Director, 10b5-1 Plan, Equity Transaction