Form 4: Urgent.ly Director Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Urgent.ly Inc. Director Ben Volkow sold 2,257 shares of common stock in two transactions on September 18 and 19, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- Ben Volkow, a Director of Urgent.ly Inc. (ULY), disposed of a total of 2,257 shares of common stock.
- The sales occurred in two separate transactions on September 18, 2025, and September 19, 2025.
- On September 18, 2025, 800 shares were sold at a weighted average price of $3.7789 per share, with prices ranging from $3.75 to $3.82.
- On September 19, 2025, 1,457 shares were sold at a weighted average price of $4.0567 per share, with prices ranging from $3.79 to $4.23.
- Following these transactions, Ben Volkow directly beneficially owns 12,136 shares of Urgent.ly Inc. common stock.
- These sales were executed pursuant to a Rule 10b5-1 trading plan established on November 20, 2023.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the director's sale of shares, while a reduction in insider ownership, was conducted under a pre-arranged Rule 10b5-1 trading plan, which mitigates concerns about opportunistic selling based on recent non-public information. It's a routine insider transaction.
Positives
- The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, indicating the transactions were scheduled in advance and not based on recent material non-public information.
Negatives
- A director, Ben Volkow, sold a total of 2,257 shares of common stock, reducing his direct beneficial ownership to 12,136 shares.
- Insider selling, even under a 10b5-1 plan, can sometimes be perceived negatively by the market as it reduces an insider's direct stake in the company.
Future Outlook
NA
Industry Context
NA
Stakeholder Impact
- Shareholders: May perceive a slight negative signal from insider selling, though mitigated by the 10b5-1 plan. The reduction in director ownership could be seen as a decrease in alignment, but the amount is relatively small compared to the company's total shares.
Key Dates
| Date | Description |
|---|---|
| 2023-11-20 | Date the Rule 10b5-1 trading plan was adopted by Ben Volkow. |
| 2025-09-18 | Date of transaction where 800 shares of common stock were sold. |
| 2025-09-19 | Date of transaction where 1,457 shares of common stock were sold. |
| 2025-09-22 | Date the Form 4 was signed by Matthew Booth, by power of attorney. |
Recommendation
holdThe filing reports routine insider selling by a director under a pre-established 10b5-1 trading plan. While insider selling can sometimes be a negative signal, the pre-planned nature of these transactions reduces concerns about opportunistic selling based on new material non-public information. The volume of shares sold is not exceptionally large relative to the company's market capitalization or the director's remaining holdings. Therefore, this filing alone does not warrant a change in investment thesis, leading to a 'hold' recommendation.
Keywords
Urgent.ly Inc., ULY, Ben Volkow, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Director, Equity Transaction
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