Form 4: Urgent.ly Director Sells Shares Under 10b5-1 Plan

Urgent.ly Inc. Director Ben Volkow sold a total of 1,356 shares of common stock in August 2025 under a pre-arranged Rule 10b5-1 trading plan.

Summary

• Ben Volkow, a Director and 10% Owner of Urgent.ly Inc. (ULY), reported sales of common stock.
• On August 20, 2025, 800 shares of common stock were sold at a weighted average price of $4.5853 per share.
• On August 21, 2025, an additional 556 shares of common stock were sold at a weighted average price of $4.5488 per share.
• These sales were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Volkow on November 20, 2023.
• Following these transactions, Mr. Volkow's direct beneficial ownership stands at 14,393 shares of common stock.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While insider selling can be perceived negatively, the execution under a Rule 10b5-1 plan, adopted well in advance, mitigates concerns that the sales are based on adverse non-public information. It reflects pre-planned financial management rather than a reaction to company-specific news.

Positives

• The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, adopted on November 20, 2023, indicating the transactions were not based on new, non-public information.

Negatives

• Director Ben Volkow reduced his direct beneficial ownership in Urgent.ly Inc. by a total of 1,356 shares.

Risks

• Potential for negative market perception regarding insider selling, even if pre-planned, which could put downward pressure on the stock price.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This Form 4 filing reports an individual insider transaction and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders may view the reduction in insider ownership with slight caution, although the pre-planned nature of the sales under a 10b5-1 plan generally lessens the negative signal often associated with insider selling.

Key Dates

Keywords

Urgent.ly Inc., ULY, Ben Volkow, Insider Sale, Form 4, 10b5-1 Plan, Director, Stock Transaction, Equity Sales