Form 4: Urgent.ly Director Sells Shares Under 10b5-1 Plan

Urgent.ly Inc. Director Ben Volkow sold 900 shares of common stock over two days in August 2025, pursuant to a pre-arranged trading plan.

Summary

• Ben Volkow, a Director at Urgent.ly Inc. (ULY), sold a total of 900 shares of common stock.
• The sales occurred on August 18, 2025, involving 300 shares at a weighted average price of $4.9307 (ranging from $4.67 to $5.06).
• An additional 600 shares were sold on August 19, 2025, at a weighted average price of $4.7812 (ranging from $4.61 to $4.96).
• These transactions were executed under a Rule 10b5-1 trading plan adopted by Ben Volkow on November 20, 2023.
• Following these sales, Ben Volkow beneficially owns 15,749 shares of Urgent.ly Inc. common stock.

Sentiment

Score: 4

Explanation: The sale of shares by a director, even under a 10b5-1 plan, can be interpreted as a slight negative signal regarding future prospects or personal liquidity needs, though the pre-planned nature mitigates the negative impact.

Positives

• The sales were conducted under a Rule 10b5-1 trading plan, adopted on November 20, 2023, indicating the transactions were pre-scheduled and not based on immediate, non-public information.

Negatives

• A Director, Ben Volkow, sold a total of 900 shares of common stock, which can be perceived as a reduction in insider ownership.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders may interpret the director's share sales as a signal, potentially impacting investor confidence, although the pre-arranged nature of the sales under a 10b5-1 plan reduces the immediate concern of opportunistic selling.

Key Dates

Recommendation

While a director's sale of shares can be perceived negatively, the transaction was executed under a pre-arranged Rule 10b5-1 trading plan, indicating it was not based on new, non-public information. This mitigates the immediate negative implications, suggesting a 'hold' position rather than a 'sell' based solely on this filing.

Keywords

Urgent.ly, ULY, Ben Volkow, insider trading, Form 4, stock sale, director, 10b5-1 plan